AppFolio Investment Management
Goal
Leverage AppFolio’s knowledge and reputation in the property management space to build a new product for Real Estate Investment Managers. Work with 10 charter customers to build out a platform that solves their needs and their investors needs. Get 50+ paying customers signed up, and onboarded before the end of the year.
Process
Facilitating research calls and doing office visits with investment managers taught us quickly what they do today to run their business, and where there were inefficiencies that software could improve. Our cross functional team created the first story map of what we envisioned the MVP was in order to sign customers.
Created and tested prototypes with our first 10 charter customers. Establishing feedback loops with them to continue to build out and improve the product.
Worked with the marketing team to establish brand guidelines to keep a consistent look and feel between the product, and the marketing website and materials.
Final Product
Today AppFolio Investment Manager has over 1,400 customers, and over 30k investors accessing the investor portal. It has grown from a small product with a small key set of features to a product that can handle the entire real estate investment lifecycle from fundraising, to distributions, reporting, and performance tracking.
